A Note from THE FOUNDER
For nearly 10 years, I led PR and marketing strategies for multimillion dollar B2B businesses and newly hatched B2C brands in the U.S. and U.K.
I drafted messaging documents, press releases, speeches and op-eds; I strategized and executed executive thought leadership platforms; I launched products and re-launched brands; I booked and conducted interviews with print and broadcast outlets around the world.
And I started to see a big disconnect.
We, as consumers, want a human experience. We value business leaders who are real with us—who tell us stories we can relate to; share insights we can learn from; and inspire us to think differently.
We're loyal to brands we feel connected to. We want products and services that both help and delight us. Even more so, we prioritize businesses that share our values, personalize our experiences and make us feel understood.
But as marketers of these businesses, we often think about the people we’re serving in terms of avatars and data points—not as heart-beating humans. This is especially true in the B2B space.
We pick marketing and PR platforms based on what’s trendy; not by understanding how our specific people want to be communicated to. We write blogs and speeches and op-eds based on what the “industry” is saying; not by tapping into what gets us, and the people our businesses were created to help, most fired up. We use phrases and acronyms and technical "industry speak" because we think it makes us sounds professional and credible; not because we think it's what's going to help our people best access and connect with what we're saying.
We measure success by accumulation; not by impact.
In other words, we build strategies that go against everything we know, intuitively, about how to connect with other humans.
And, more bad news: they don’t even work.
As author and Leadership Consultant Simon Sinek writes, “If we’re starting with the wrong questions, if we don’t understand the cause, then even the right answers will steer us wrong eventually.”
I created Human at the Helm to OFFER b2b BUSINESS LEADERS AN ALTERNATIVE APPROACH TO PR AND MARKETING.
Instead of sidelining the humanness of the humans that make-up a business, we source from it. Instead of building a strategy based on “best of” tactics and trying to squeeze you into it, we customize and personalize the entire experience—your overall strategy, your brand story, your messaging, your content—to you and the people you're looking to engage.
It feels better and, as our clients have shared, it works better, too.
If you've tried the traditional agency route and are looking for a different approach, we'd love to get to know you and explore the ways we can help. Shoot me an email and we'll find time to connect.
COMMUNICATIONS + OUTREACH STRATEGIST
Founder, HUMAN AT THE HELM
Alex Honeysett is Founder of Human at the Helm, where she partners with founders to build fully personalized and customized PR, thought leadership and marketing strategies. After spending nearly a decade working in PR and marketing for multimillion dollar brands and startups in NYC and London, Alex knows what truly drives national speaking gigs, guest blog and podcast appearances, sold out launches and conversation-changing content—and it's not mastering the trendy PR or marketing platform of the week. It's how well you connect with the heart-beating humans you're trying to serve and communicate that understanding back to them.
Alex has landed founders guest blogs in leading national and trade publications including Entrepreneur, Fast Company, Inc and Wall Street Journal; speaking gigs at conferences around the world including SxSW, Emerging Women, CHRO Leadership Summit, and more; and media coverage in print and broadcast outlets including the Today Show, Mashable, BBC, NPR, and CNN. Her own articles have been featured in the Daily Muse, Forbes, Inc., Mashable, DailyWorth, TIME and Newsweek. In addition to her extensive PR and marketing experience, Alex is a trained business coach.
Content Marketing, OUTREACH + PR Strategist
Silvia is a Content Marketing, Outreach & PR Strategist with a passion for partnering with small and medium-sized brands to create content that shifts conversations, grows audiences and influences the way people think. A lifelong writer, Silvia believes there is no better way for a business to connect with their people than through the creative and purposeful use of words and the deep exploration of timely topics.
Silvia is a third generation entrepreneur on both sides of her family. When she’s not working, you can find her hiking near her home in the beautiful Blue Ridge mountains, spending time with friends and family, or planning her next travel adventure.
Silvia has a BA in environmental policy and land use.
We believe in the power of collaboration and are proud to partner with several of the industry’s top strategists who share our passion for humanizing the business experience and creativity-fueled work. Where it makes sense, we call on one another to amplify our thinking and deepen our strategies.