1. Brand IDENTITY + STORY
“Your brand is not the game of perception. It’s not what you parrot to. Your brand is what is on the inside—it’s like guts to the skin.”
— Mark Ecko
Most businesses try to compete on logic and information, with messaging that focuses on being “best of, first in, at the forefront of…" The best brands win on story.
This is where our work at Human at the Helm begins.
We humans make decisions with the emotional part of our brains (limbic) and then back-up those decisions with information and logic. Which means if you want people to consistently choose your brand, buy your product(s) and share your message, you have to make them feel something.
The process of asking and answering the questions that lie at the core of your business brings enormous clarity. The foundational story we create supercharges every facet of your business—from pitching investors to generating revenue.
TOGETHER, WE UNEARTH YOUR:
- Brand Story
- Elevator Pitch
- Brand Differentiators
- Key Talking Points
Alex chiseled away market jargon and typical sales pitch tactics and exposed the true soul of our company. We can’t say enough positive things about Alex’s deep domain expertise, professionalism, and drive to deliver impactful work.
-Richard Moluku, Founder of Inventaprint
2. COMMUNICATIONS + CONTENT DEVELOPMENT
“Content that understands its audience will be good content. Content that doesn’t, can’t be.” - Seth Godin
The most trusted and beloved brands are known not for the marketing and PR platforms they use, but for what they say once they get there.
Like you, your customers, strategic partners, potential investors, industry journalists and stakeholders don't want to read the same endless loop of surface-level, jargon-laced company announcements, LinkedIn posts, blogs and Facebook ads.
They want the same three things you want:
- They want you to talk to them human-to-human; not like brand personas.
- They want you to share things of value. In exchange for their time, they want stories, opinions and/or pieces of information that are relevant and applicable to their own lives.
- They want it to be true. Turns out their BS meters are as high as yours.
We partner with brands to co-create communications and content strategies that most genuinely connect you to the heart-beating humans you built your business to support.
- Press releases
- Op-eds and guest blogs
- Media pitches
- Website copy
- Social media posts
- Internal communications
Alex's work is phenomenal. She delivers a combination of inspiring, engaging, and a great sense of fun with every piece of content she creates. The audience of top business magazines we pitched were captivated by her style and approach, and the content we created together was widely read and shared. It was a great experience working with her throughout this journey.
-Roger Cusa, Marketing Executive and author of Reinventing the Egg: To Win the Game is to Change It
You know and we know that our world needs thoughtful leaders now more than ever. We partner with brands who take their unique platform and voice as seriously as we do.
In an exceptionally noisy market, it's the loudest voices who get heard. The ones who, over and over again, across markets, platforms, communities and countries say: you really need to hear this and here's how it's going to change your life.
We partner with passionate, fired up leaders to help them use the communications and content foundations we've created to start much-needed conversations, spark movements and inspire new ways of thinking.
The question that sits at the heart of our outreach strategies is: What are the most direct promotional avenues to connect you to the people you want to speak to?
When we know who you want to speak to, and what you want to say, the most powerful platforms always reveal themselves.
Our outreach strategies are fully customized to the brands we support.
- Media Relations
- Thought Leadership
- Strategic Partnerships
- Content Marketing
- Social Media